Many of those informative and insightful conversations on Nextdoor center around local news that directly affects the community.
Today, we are proud to announce that neighbors in select Bay Area cities can now turn to Nextdoor to receive hyperlocal content and breaking news from KQED, the public media outlet for Northern California. It is our goal that the content shared by KQED will both further community dialogue and allow neighbors to learn more about their communities.
“Nextdoor really stands out from other social platforms because of the level of audience engagement,” said Holly Kernan, Vice President of KQED News. “This has allowed us to further open up a two-way conversation with our audiences in a space where they are congregating every day, and for them to not only react to but contribute to our reporting by acting as sources or providing tips.”
Following a successful pilot period, KQED has started to share stories with Nextdoor neighborhoods in San Francisco, Oakland, San Jose, and Antioch. By posting their stories on Nextdoor, KQED will gain insight into the topics that matter most to local communities and have the opportunity to see how neighbors engage directly with their stories. Story topics from KQED will vary – they will post stories about schools, transit and housing, arts and culture, as well as restaurant reviews.
Recently, KQED shared a story with Oakland residents about a local family facing challenges with Immigration and Customs Enforcement. The post spurred neighbors to seek ways to help the family, and KQED was able to connect them with the organization providing legal assistance to the family.
In addition to sharing news stories, the partnership has enabled KQED to deliver its multi-part series, American Suburb, a podcast exploring the effects of urban flight on Antioch communities, directly to Antioch residents. Other articles of great interest to neighbors have been about a new mural in Oakland to honor victims of the deadly warehouse fire and another about Black History Month art in San Jose.
Similar to other Nextdoor partners, Nextdoor members can comment on KQED’s posts, however neighborhood conversations will remain private to the neighborhood. KQED plans to expand its posts to more Bay Area cities in the coming months.
We’re proud to be partnering with one of the most popular public media outlets in the country, and look forward to helping them share relevant content with Bay Area residents.
If you’re a news organization interested in joining Nextdoor, please contact us here.
Join your neighborhood on Nextdoor here.