With Halloween less than a week away, all of us at Nextdoor wanted to know how neighbors plan on celebrating the spooky day. Grab your costumes and candy and see what top trends are taking over this Hallow’s Eve!
We surveyed over 2,000 of our American neighbors to find their favorite way to celebrate Halloween. We found that 43% of neighbors will spend the night trick-or-treating, with 21% attending a costume party, and 16% of folks carving pumpkins. As it turns out, few people want to be scared – only 12% plan on watching scary movies, and 8% are planning a fright-filled night with a visit a haunted house.
This year, neighbors looking to dress up and hit the streets for treats said their favorite costume was a witch. Zombies came in second place, followed by a cat in third. Wonder Woman came in at fourth place, followed closely by a clown in fifth. More traditional costumes followed, with a skeleton, vampire, and pirate all making the list. Dressing up as an old man or woman was in ninth place, and lastly, America’s tenth favorite costume is a good old ghost!
For all those ghouls and goblins with a sweet tooth, we found this year’s favorite candy. Topping the list was Reese’s Peanut Butter Cups, followed by Snickers, Kit Kats, Twix, and Butterfingers. Next on the list was candy corn, M&Ms, Sour Patch Kids, Swedish Fish, and last but not least – Skittles.
To ensure this Halloween is the sweetest it can be, make sure to use Nextdoor’s Treat Map to plan a safe and efficient trick-or-treating route. The Treat Map allows neighbors to mark their homes with a candy corn if they plan to pass out candy. And for the 67% of you that are fans of haunted houses, fear not – there’s an icon for that, too.
All of us at Nextdoor wish you a safe, spooky, and sweet-filled Halloween!
Methodology: Survey conducted by Nextdoor, the neighborhood social network, from October 6-24 2017, among 2,158 neighbors in over 100 cities across the United States.
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