As a real estate agent, you know the value of a referral. When one of your satisfied clients recommends you to someone they know, that recommendation often brings you new business. Gathering recommendations is a critical step in your business processes.
Neighbors turn to Nextdoor to discover top local businesses. Recommendations for local services and service providers, like real estate agents, account for nearly one quarter of the conversations that take place on Nextdoor. What sets these recommendations apart from recommendations on other platforms, though, is that each one is made by a verified member. Every person who joins Nextdoor has to go through our verification process to ensure that they do indeed live at the address at which they have joined. As such, each recommendation given on Nextdoor is backed by a real person, living where they say they do – which means each recommendation carries more weight than it might on another site where reviews can be anonymous.
The recommendations that members leave on your Business Page will appear alongside your Neighborhood Sponsorship ads, lending you even more credibility as the neighborhood expert – and the agent that neighbors should contact for any of their real estate needs.
So, how do you gather recommendations to make your ads and Business Page stand out? We make it easy.
- Claim or sign in to your Nextdoor Business Page
- Click on the tab that says ‘Your Reputation’
- Choose one of the options to share the unique link to your Business Page with others
Email: This option works with your computer’s email client to pre-populate your email with a message and the unique link to your Business Page.
Copy link: This option copies the unique link to your Business Page and allows you to share it anywhere. For example, you could paste this link into the body of an email to send to all of your contacts along with a short, personal message.
Sample email copy: Hi there, It was great doing business with you! I would be so grateful if you could leave me a recommendation on my new Nextdoor Business Page. Just click this link to visit my Business Page <insert unique link to your Business Page>. If you have a Nextdoor account, you’ll need to sign in, but if not, you can create one quick and easily – for free. Thank you so much for your support!
Facebook share: This option shares your Business Page as a Facebook post. Make sure your post includes a message that asks your friends to click through to your Nextdoor Business Page to leave you a recommendation instead of commenting on your Facebook post.
Sample Facebook post: I have a new Business Page on Nextdoor and would be so grateful if you could leave me a recommendation there. Just click this link to visit my page. If you have a Nextdoor account, you’ll need to sign in, but if not, you can create one quickly and easily – for free. Thank you so much for your support!
Twitter share: This option shares the unique link to your Business Page as a tweet.
You may gather recommendations from past or current clients, friends, family, or contacts you have from community or philanthropic groups – they don’t need to only come from clients that have completed a transaction with you.
That’s it! Once your contacts click the link to your Business Page, they’ll be prompted to either sign in or create a free Nextdoor account. From there, they can choose to leave you a recommendation simply by clicking “Recommend” on your Business Page, or they can write something to share their sentiment.
If someone chooses to write you a recommendation, it will appear within the tab on your Business Page that says ‘Neighbor comments.’ As a best practice, make sure to thank each person who leaves you a written recommendation.
Asking satisfied clients for recommendations and referrals is probably already part of the regular outreach you do to keep your business thriving. As a Neighborhood Sponsor, make sure to direct clients to your Nextdoor Business Page to maximize your opportunity and help your ads stand out.
Neighborhood Sponsorship provides a dynamic opportunity to connect members with real estate agents. If you’re an agent or broker interested in real estate advertising on Nextdoor, claim your ZIP code(s) and get started with Neighborhood Sponsorships here.