After moving to Rockwall, Texas with her family, Melaney took a role as the Executive Office Administrator at local real estate broker Regal Realtors, and after a year, decided to get her real estate agent license in order to start building her own business.
Her goal as a real estate agent is to educate family, friends, and neighbors about the local real estate market while providing the highest level of client service. Therefore, when she sought out new advertising opportunities, she was looking for something more intimate and that would build trust with the community. Nextdoor ultimately made the most sense to her.
According to Melaney, “As both a Neighborhood Sponsor and resident, I can really be the expert for the locals in my neighborhood. That’s what I like about Nextdoor.”
Melaney realizes the importance of differentiating herself from her competition, and one of the best ways she can do so with her Neighborhood Sponsorship is through valuable content she shares.
Read on for some tips from Melaney:
1. Your content should provide value and build trust.
2. Put yourself in the shoes of a neighbor. What content would you like to see? What would you like to know?
Melaney has been able to apply her experience and communication skills from her previous role in sports marketing to her real estate business – she understands the importance of creating content that is relevant to her audience.
3. “Be a resource to the community and show people that you’re not just a real estate agent, but that you’re also a neighbor who loves their community — and that you’re invested.”
With Neighborhood Sponsorships, agents can connect with members locally, build their reputation, and strengthen relationships so they can become the to-go agent that neighbors recommend. If you’re an agent or broker interested in real estate advertising on Nextdoor, claim your ZIP code(s) and get started with Neighborhood Sponsorships here.