Today, Nextdoor released our 2023 Transparency Report, showcasing the positive impact of our ongoing investments in neighborhood vitality.
At Nextdoor, we’re committed to delivering a welcoming platform for neighbors, businesses, and public agencies on the platform, cultivating stronger, more trusted communities across the 315,000+ neighborhoods on Nextdoor.
This report attributes this year’s continuously low levels of content violations to Nextdoor’s innovative product, policy, and moderation strategies.
Key findings from the 2023 Transparency report include:
- Consistently low levels of harmful content: Reports of harmful content make up less than half a percent (.29%) of all content on Nextdoor.
- Product innovations to promote constructive conversations: A small group of neighbors, less than half a percent, produce almost 60% of removed content, mainly in comments, yet they also contribute positively with many unreported posts. Nextdoor launched “Kindness Tips” to serve as a supportive tool to remind neighbors who have had content previously removed about best practices for fostering constructive conversations.
- A growing and successful, community-based approach to moderation: Nearly 200,000 volunteer community moderators on Nextdoor reviewed 90% of reported content and did so efficiently, with a median removal time of 5.3 hours. This rapid response is pivotal in maintaining the health and safety of Nextdoor’s online neighborhood.
- The positive impacts of blending humanity and technology: The integration of generative AI into our Kindness Reminder has been transformative. In 2023, 36% of neighbors prompted by either the AI or traditional Kindness Reminder chose to revise or withhold their messages. 26% of neighbors who encountered our generative AI-revised text adopted the suggestion and published more constructive content. Overall, exposure to the Kindness Reminder and AI Kindness Reminder reduced the creation of content that violated the Community Guidelines by 15%. Only 0.16% of neighbors provided feedback on the AI Kindness Reminder, indicating high satisfaction.
“Participating in the red teaming process for Nextdoor’s AI integration gave me a firsthand view of how the company is dedicated to ethical AI use, particularly in enhancing the Kindness Reminder,” said Derrick Johnson, NAACP President and CEO, and Nextdoor Neighborhood Vitality Advisory Board member. “We must ensure the AI respects and understands the diversity of community interactions. Such thorough auditing is crucial for ensuring technology genuinely serves and respects our diverse communities.”
“Nextdoor’s commitment to fostering inclusive and respectful communities is evidenced in their work to train community members to moderate discussions,” said Dr. Jennifer Eberhardt, Stanford University professor and author, and Nextdoor Neighborhood Vitality Advisory Board member. “This training is designed to equip moderators with the skills and sensitivity needed to navigate complex social interactions. Not only did Nextdoor offer the training, they took the (often neglected) next step: allowing researchers to rigorously evaluate its effectiveness.”
“Providing education to moderators on how to reduce harm, microaggressions, and improve belonging in online interactions and conversations that is also engaging, tactical, and aspirational is so critical at a time of rapid technological evolution with A.I,” said Christina Blacken, Founder and Chief Narrative Strategist of The New Quo, with whom Nextdoor partnered to build the Inclusive Moderation Course. “I’m proud of our collaboration on building The Inclusive Moderation Course and the positive changes in moderator behavior in reducing harmful content with moderators who took the course.”
To read the full transparency report, visit: https://nxdr.co/3HRRFd1
To read previous transparency reports, visit Nextdoor’s Policy Hub.
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