This article is part of our ongoing series spotlighting the talented individuals who drive Nextdoor’s advertising partnerships.
At Nextdoor, our sales team plays a crucial role in connecting brands with our unique community of neighbors. Through this Q&A series, we’re pulling back the curtain to showcase the dedicated professionals who help businesses reach and engage with our platform’s distinctive audience of household decision-makers.
Today, we’re sharing insights from Pete Jackson, Lead, Client Partners, who has helped shape some of our most innovative advertising partnerships and now leads a team of sales professionals.
Learning and Growing
Q: How has your role in sales evolved since you joined Nextdoor?
A: “I joined as a client partner in 2019. We were regionalized at the time, so I was one of five sales people covering the East Coast. Our ads business was only a couple years old at that point.
Then I became more category specific when we went to verticals and grew a lot of our tech telco partnerships into what that category has become. And then in the last year, I’ve been working as a client partner and then also managing a team of Client Partners. I’ve grown into managing a team of sellers, which has been really rewarding, and something I am honored to be able to do at a place that I know so intimately.”
The Nextdoor Difference
Q: What aspects of Nextdoor’s value proposition resonate most strongly with potential clients?
A: “Nextdoor has a unique audience that you’re not reaching on other platforms. They are the household decision makers and the ones making the purchase decisions for the home, which gives brands an easy way to understand they’re reaching their prospects in a relevant environment.
People are coming to seek and provide helpful information, and brands have a role to play in that. People want to know who the best service providers are, or how to get projects done for their home. Those are the things that really land well and resonate with clients, both current and prospective.”
Navigating Challenges
Q: What important lessons have you learned from the varied client experiences you’ve had?
A: “One key lesson we’re learning is that as a sales team, we need to de-risk the business, and that means making sure that when re-orgs happen at the client, or they change agencies, or they change strategy, enough people know us and have Nextdoor in mind so we aren’t starting anew. It involves us doing a better job of getting out of our day to day and expanding our reach and sphere of influence within the client’s organization.”
This article is part of our ongoing series highlighting the talented individuals across Nextdoor’s sales organization. Stay tuned for more inspiring stories from our sales team as we continue to explore the people and partnerships that make Nextdoor a unique platform for advertisers and neighbors alike. Follow us on LinkedIn and X to catch future installments featuring more of our team members.