This article is part of our ongoing series spotlighting the talented individuals who drive Nextdoor’s sales team.
At Nextdoor, our sales team plays a crucial role in connecting brands with our unique community of neighbors. Through this Q&A series, we’re pulling back the curtain to showcase the dedicated professionals who help businesses reach and engage with our platform’s distinctive audience of household decision-makers. In this latest installment in our Sales Spotlight series, we’re featuring Cait Brice, a Senior Client Partner who helps brands connect with our high-value audience of neighborhood decision-makers.
When you’re explaining Nextdoor’s value proposition to a potential client, what aspects tend to resonate most strongly?
Across all verticals and industries, the incremental reach of Nextdoor’s platform consistently stands out in client discussions. Because Nextdoor has a low duplication rate across other social platforms, we’re able to connect advertisers with audiences they struggle to reach through other social platforms. Our audience is highly valuable, and many brands realize the value Nextdoor brings in effectively reaching these key demographics.
What market trends or customer needs are you hearing about most frequently in your conversations with prospects?
Programmatic advertising is a huge topic of discussion these days. Customers have increasingly been making the ask to run with Nextdoor programmatically, and it’s exciting to see our early progress in making this offering a reality. Many brands would benefit from it, and I look forward to seeing how we continue to evolve in this space.
We’re also seeing an increase in customers turning to Nextdoor to discuss ways they can diversify their media mix. Particularly in today’s ever-changing social landscape, brands are actively seeking ways they can drive growth on reliable, trusted platforms like Nextdoor.
How do you collaborate with other departments to close deals and ensure client satisfaction?
Partnering with our cross-functional teams is extremely valuable in ensuring client satisfaction. Our measurement and customer insights & analytics teams help us interpret data in a meaningful way when discussing campaign strategies and reviewing results with clients. This collaborative approach enables us to not only understand the client’s needs more deeply but also tailor our solutions to meet those needs in the most effective way possible.
We also have been working more closely with the product development team this year, as Nextdoor Ads Manager offerings continue to evolve and expand. It’s a really exciting time to be a part of Nextdoor, with new feature launches and UI improvements to the platform occurring on an almost weekly basis. Our clients provide feedback that we directly relay to our product team to help improve and iterate on future Nextdoor Ads Manager solutions. This collaboration helps us optimize performance, drive growth, and ultimately build stronger customer relationships.
Which Nextdoor or ads platform differentiators resonate most with prospective clients?
One of Nextdoor’s biggest differentiators is our high-value audience of household decision-makers. Our core demographic primarily consists of homeowners who tend to be older and more affluent in comparison to users of other social platforms. This makes Nextdoor an ideal space for brands looking to connect with neighbors who not only have purchasing power, but also are the primary decision makers of their home.
Our high-value audience, coupled with the local and trusted context of the Nextdoor neighborhood experience, allows our advertisers to reach the right audience in a community-driven environment.
Could you walk us through a typical sales cycle from first contact to closed deal? How do you approach selling to individual brands vs agencies?
I’ve found that the sales cycle varies significantly—there’s no one-size-fits-all path to a closed deal. The process and speed of the sales cycle depends on the industry, account complexity and whether the client is working through an agency or directly as an advertiser. Understanding the client’s timelines and approval processes and managing expectations with internal account teams is extremely important, as a campaign launch can take anywhere from a few days up to a year.
Stay tuned for more inspiring stories from our sales team as we continue to explore the people and partnerships that make Nextdoor a unique platform for advertisers and neighbors alike. Follow us on LinkedIn and X to catch future installments featuring more of our team members.
