We're excited to announce that Anthony Di Muccio — known to most in the industry as "Mooch" — is joining Nextdoor as our new VP of North America Sales.
Mooch brings more than two decades of digital media advertising experience to the role. Most recently, he served as Head of National Sales at T-Mobile Advertising Solutions, where he led enterprise, strategic, and mobile media sales teams and drove measurable outcomes for some of the country's leading brands. Before that, he spent seven years at Snap Inc. in a series of leadership roles — building out the Mid-Market strategy, scaling the Retail and Travel verticals, and helping shape the company's broader go-to-market approach. His career also includes key stops at Vessel (acquired by Verizon Media), Hulu, and NBCUniversal, where he started in digital media.
What's made Mooch successful throughout isn't just his track record building high-performing teams — it's his instinct for finding the right fit between a platform's unique strengths and what advertisers actually need. That instinct is exactly why we're excited to have him here.
Because what Nextdoor offers advertisers is genuinely different and difficult to replicate. Our network of 105 million verified neighbors is built on first-party Verified Location Identity data — real people, real locations, real purchasing decisions. That's not a claim most platforms can make. It means brands aren't just reaching a broad audience; they're reaching verified household decision-makers in the specific communities where they live, shop, and recommend. And they can do it with confidence that the data powering that reach is privacy-safe and grounded in actual identity — not inferred signals or third-party proxies.
Mooch is joining at a moment when we're making significant investments to build on that foundation. Our AI-powered click optimization has delivered an average 134% CTR lift versus CPM bidding, and conversion optimization has driven a median 35% CPA improvement — helping brands move neighbors from awareness to action more efficiently. We've expanded video ad formats across the U.S. and UK, and self-serve capabilities in Nextdoor Ads Manager are now available to advertisers in both the UK and Canada.
Verified identity. Neighborhood context. AI-driven performance. That's what local at scale actually looks like — and it's the story Mooch will be helping us bring to market.
Welcome to the neighborhood, Mooch. We're glad you're here.