Community building

The Results Are In: Here are America’s Favorite Ways to Celebrate Halloween

Written by Nick Brinkerhoff

With Halloween just around the corner, we wanted to know how neighbors plan on celebrating this spooktacular holiday. What type of candy are neighbors most eager to devour? What will be this year’s most popular costume idea? These are just some of the questions we asked in our annual Halloween survey. Grab your costumes and candy and see what top trends are taking over this Hallow’s Eve!

We surveyed over 2,000 of our American neighbors to find their favorite way to celebrate Halloween. We found that 41% of neighbors will spend the night trick-or-treating, with 16% attending a costume party, 12% of folks carving pumpkins, and 10% consuming all things pumpkin flavored. As it turns out, few people want to be scared – only 13% plan on watching scary movies, and 8% are planning to visit a haunted house.

Neighbors are already planning out what costume they’ll don for this special night, from disney characters to animals to haunted creatures. This year, a witch costume is among the most popular, followed by cat, zombie, vampire, and superhero costumes.

We also surveyed neighbors about their favorite candy. Topping the list was Reese’s Peanut Butter Cups, followed by Kit Kats, Snickers, Twix, and Butterfingers. Mmm!

With all of the festivities, don’t forget to add yourself to Nextdoor’s Treat Map to plan a safe and efficient trick-or-treating route. The Treat Map allows neighbors to mark their homes with a candy corn if they plan to pass out candy. And for the 67% of you that are fans of haunted houses, fear not – there’s an icon for that, too. This year, we’ve also added a new Teal Pumpkin feature that indicates homes that will be passing out non-food goodies to trick-or-treaters. Thanks to the Treat Map, all neighbors – those with allergies and those without – will know exactly who is giving out treats in their neighborhood and can plan the most efficient route to gather the most treats.

Don’t forget to share your Halloween photos with us by tagging @Nextdoor and using the #howihalloween hashtag. All of us at Nextdoor wish you a safe, spooky, and sweet-filled Halloween!

Methodology: Survey conducted by Nextdoor, the neighborhood social network, from September 24, 2018 to October 9, 2018, among 2,002 neighbors in over 100 cities across the United States.

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