What's New on Nextdoor: Product Updates

We are working every day to make Nextdoor better for all of our users. Here's a quick look at what's new. See our updates from last quarter →

For neighbors

Conversations that are easier to follow

We've refreshed the comment experience so it's simpler to keep up with a conversation:

• Post authors can pin a key comment to the top, helping highlight helpful answers or important updates.
• Replies now stay neatly grouped together, so it's easier to follow who said what and when.
• Links in comments now show a richer preview, so you can quickly see what you're about to tap.

All of this is designed to make reading through a thread feel more natural and less cluttered.

More expressive ways to react

We're fine-tuning reactions so they feel a bit more warm and rewarding:

• We're experimenting with more expressive default reactions, like a heart instead of a thumbs-up, so you can better match the tone of a post.
• You may also notice small celebratory moments after you post, to recognize the contributions you make in keeping your neighborhood informed and connected.

The goal is to make giving and getting feedback on Nextdoor feel more personal and encouraging.

Smarter feed ranking that brings neighbors back into the conversation

We continue to use machine learning to better understand which posts and conversations are most likely to matter to you. That same technology is also helping us re‑engage neighbors who haven’t visited in a while by surfacing content they’re most likely to care about when they return.

In early experiments, neighbors who came back through these smarter suggestions derived from our ML are staying longer and engaging more deeply with local conversations. The result is a livelier, more active neighborhood feed — including from people you may not have heard from recently.

Smoother scrolling on web

If you use Nextdoor on a computer, especially an older one, you should notice that long feeds feel smoother and more responsive when you scroll. We've worked behind the scenes so posts load in a way that keeps the feed feeling fast, without changing how it looks.

A cleaner, more neighborhood-focused main feed

We've made several updates so that your main feed feels more genuinely local:

• Overly self-promotional and low-quality posts are appearing less often, especially at the very top of the feed.
• New neighbors in particular should see more useful conversations and neighborhood updates, and fewer distracting promos.

The result is a feed that better reflects what's happening around you — from local recommendations and safety updates to everyday moments from the people nearby.

Direct access to local journalists (pilot)

We’re also piloting dedicated journalist profiles on Nextdoor. These profiles make it easier to:

• Follow local reporters who cover your community
• See their stories and updates in one place
• Ask questions or engage directly with the people reporting on what’s happening nearby

This pilot is designed to give neighbors more authoritative local coverage and a clearer way to connect with the journalists who know their neighborhoods best. Learn more about journalist accounts here.

Stronger verification so you know who you’re talking to

We’re continuing to invest in the fraud prevention layer that makes Nextdoor feel like a true reflection of your neighborhood. This quarter, we introduced new ways to help ensure people are who they say they are:

• Improved third-party identity verification adds an extra layer of confirmation for certain neighbor types, so you can more easily identify authoritative voices in your feed.
• Expanded email verification on mobile makes it quicker and simpler to complete verification right from your phone, without switching devices.
• We’ve also increased enforcement against fake names, helping keep conversations grounded in real people at real addresses.

Together, these updates strengthen the authenticity of what you see on Nextdoor, so recommendations, alerts, and conversations feel more reliable.

For advertisers

Reach neighbors in Canada with self-serve campaigns

Advertisers in the US and Canada can now access Canadian inventory directly through Advanced Create self-serve, opening up a new way to reach Canadian households.

The Canadian audience on Nextdoor is valuable. According to our studies:

• 74% are homeowners
• 50% have a household income above $80K CAD
• Engagement is especially strong in major metros, with about 1 in 3 households in the Greater Toronto Area and 1 in 5 in Vancouver and Calgary active on the platform.

Note: Quebec targeting is only available for our managed advertisers for now, and lead generation formats and click and conversion optimization are not yet available in Canada.

Smarter bidding for more clicks in the UK

For UK advertisers, we've introduced Click Optimisation, a new way to help you get more value from your budget under Website Visits and Website Conversions objectives.

Instead of manually fine-tuning bids, this tool focuses spend on neighbors who are most likely to click your ads, helping deliver:

• More clicks
• Lower cost per click
• Less hands-on bid management

Better click prediction for stronger performance

We've updated our click prediction systems behind the scenes to better understand how neighbors interact with ads over time. By looking at a neighbor's actions — such as clicks, conversions, and website visits — as part of a longer journey, we're able to more accurately match the right ads to the right people. Early results show improvements in both click-through rate and cost per click compared to our previous models.

Activate customer audiences with TransUnion TruAudience

For advertisers looking to make better use of their first‑party data, we’ve launched a new integration with TransUnion TruAudience. Eligible advertisers can now:

• Onboard and activate customer audiences directly in Nextdoor Ads Manager using TransUnion’s TruAudience platform
• Reach those customers or build lookalike audiences of similar neighbors across our verified neighborhood graph

This integration makes it easier to connect your existing customer strategy with the uniquely local reach of Nextdoor, while keeping privacy and data security at the center of how those audiences are used.

New click-to-call ads in the US

US advertisers can now use click-to-call ads to drive phone calls directly from Nextdoor with a single tap.

This format is ideal for service businesses and local providers who prefer to:

• Qualify leads over the phone
• Schedule appointments directly
• Answer questions in real time

Hyperlinks in carousel ads are now live

We've turned on clickable links in carousel ad body copy, bringing carousel in line with our existing image and video formats in the Newsfeed.

Advertisers can now add up to 5 in-body hyperlinks directly in carousel descriptions in NAM. Those links render as underlined, clickable text across Web, iOS, and Android. Clicks on those links are tracked so advertisers can see how neighbors are engaging with carousel copy, not just the main CTA.

This unlocks multi-link storytelling in the carousel — for example, prescribing info, FAQs, and landing pages.

Instant Website Photo Finder now available via Nextdoor Ads Manager

Finding the right images for your ad just got a lot easier. We've launched the Instant Website Photo Finder: a new tool that automatically sources high-quality photos directly from your business website, so you can build professional, authentic ads in seconds without uploading a single file.

The goal is to remove one of the most common hurdles in ad creation, especially for small businesses that don't have dedicated design resources or a ready library of creative assets. Instead of starting from scratch, you can launch with brand-consistent images from your own website.

The feature is available now for all self-serve advertisers via ads.nextdoor.com. New advertisers are opted in by default at signup; existing advertisers can toggle it on under Account Info in Business Settings.

Check back for updates.