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Nextdoor Announces Maryam Banikarim as Head of Marketing

Written by Sarah Friar

I am thrilled to announce that Maryam Banikarim has joined Nextdoor as Head of Marketing.

Maryam will lead Nextdoor’s efforts to elevate the Nextdoor brand and manage across our Marketing, Communications and Policy, and International teams. The heart of Nextdoor’s brand is our purpose to cultivate a kinder world where everyone has a neighborhood they can rely on, providing a place for neighbors to form meaningful connections both online and in the real world. Maryam’s passion for local community and purpose-driven leadership make her an ideal fit for the Nextdoor team. 

Maryam has more than 25 years of marketing experience, managing global brands and international teams. Maryam was most recently the Global CMO of Hyatt Hotels, repositioning the Hyatt brand as purpose driven by putting the guest at the center of the business. The work she led on Hyatt’s “A World of Understanding” campaign delivered significant lift across brand tracking metrics and received high praise from colleagues and owners, as well as recognition from the advertising industry. Maryam also created partnerships to extend Hyatt’s reach with organizations such as (RED), Dua Lipa, AFAR media, and No Barriers. Her brand work at Hyatt resulted in increased brand awareness and organic user acquisition across online and offline channels. Prior to Hyatt, Maryam was SVP & CMO of Gannett, broadening the company’s “Make a Difference Day” which resulted in the largest day of volunteering across the country. This commitment to local events and community outreach is crucial for Nextdoor. Maryam also sits on Adweek’s Women Trailblazers Council Board, Fast Company’s Impact Council, and is U.S. Board Chair of Reporters Without Borders.

Maryam is a truly global citizen. She was born in Iran and moved to the U.S. when she was 12. She has lived in London and Paris and spent a significant amount of time in Argentina and Brazil. Maryam is based in New York where she will be well positioned with major clients and Nextdoor’s global footprint.

Please join me in giving Maryam a warm welcome to the neighborhood! (You can view the other members of our executive leadership team here and explore career opportunities at Nextdoor here.)

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